Why Hotels Should Go Green

Going green is more important than ever for hoteliers and their guests. Choosing to use sustainable products and services can help you save money, as well as improve your reputation. You can even offer incentives for your customers to choose sustainable accommodations. More guests are opting for electric and hybrid vehicles. Your hotel should provide electric car charging stations and provide incentives for these guests to choose your hotel over another one. You can make this happen by offering a sustainable breakfast, dinner, and spa options.

Recycling programs are a great way for hotels to go green and cut their expenses. By using compostable packaging, you will help reduce waste and improve the food and beverage recycling. Reusable travel mugs are another way to encourage customers to recycle. In addition to helping the environment, you’ll be boosting your revenue at the same time. So why wait? Go green today and let your customers know your hotel is doing its part.

Going green also helps boost brand awareness. Awards for being eco-friendly are highly sought after, and customers will pay attention to your hotel’s green credentials. If your hotel has won any, you can proudly display them in your media kit. By integrating corporate social responsibility principles into your hotel’s marketing strategy, you can attract new customers and build brand loyalty. For example, a 2011 study published by Harvard Business School reveals that going green can increase a hotel’s revenue by as much as 20%.

In addition to increasing profits, going green can boost brand image. The environmental impact of hotel operations is a major issue in society today. Many hotel chains are already making sustainable commitments and this could give them a competitive edge over their competitors. It’s also a great way to show off your social outreach and environmental credentials. So, why should hotels go green? Let’s take a closer look at the benefits. You’ll save money on the long run and be recognized for your efforts.

Using green products in your hotel’s operations also makes good business sense. For one, reusing water from customers is better for the environment than using it for your laundry. If you want to attract top employees, try installing rain gardens and water detention ponds. By integrating green practices into your hotel operations, you will be better able to attract and retain quality employees. And by becoming environmentally responsible, you’ll be seen as a good neighbor.

Leading hotel chains are creating new standards for sustainability. While these standards differ slightly, they all reflect new business demands and efficiency measures. Sustainability in hotels has a clear financial and reputational value. Some of the leading hotel chains are even developing new staff development programs to ensure that they are better able to support their customers and their communities. A green hotel can improve customer satisfaction by making sure that all the employees are healthy and happy. A green hotel should make it easier for guests to stay in a hotel and stay longer.

Julie Gallaher

Sacramento is my town! During my 25 year+ career in marketing & advertising, I've worked with over a thousand local Sacramento businesses. I'm happy to share my favorites with you.