SEO Trends in 2022

When it comes to SEO, Google’s PageRank algorithm was a revolution in itself. You do a search and Google returns results that try to match your query as closely as possible. This algorithm is getting increasingly smarter as time passes, so you should not fall prey to black-hat SEO tactics. Instead, try utilizing a multi-channel marketing plan to improve your page ranking. It will go a long way to improving your site’s rankings.

While creating great copy is no longer a new concept, SEO professionals in the twenty-first century must go beyond catching user attention and create content that is relevant to the intent of the search. This includes figuring out what your users actually want to know. Knowing what they want to learn will allow you to write better content in a format that appeals to them. Listed below are some of the SEO trends in 2022 that you need to implement in your own content.

Content marketing will continue to evolve as Google refines its algorithm. Google will begin to focus more on user demographics, rather than just the content on a website. As a result, your content will have more relevance than ever. In 2022, it will be more important to create relevant content and avoid keyword stuffing. Google will prioritize information that answers a user’s question. In addition, SEO will become more sophisticated.

AI will continue to be a central SEO trend. RankBrain will likely be an important factor in how Google ranks websites. For now, AI is still a big mystery to us, but it’s a technology that’s likely to change the landscape of SEO. Despite its many pitfalls, AI is set to revolutionize search engine results and make the SEO landscape even more competitive. As more people use the internet to perform their daily tasks, SEO will continue to evolve, too.

Another SEO trend to watch is page speed. While content is still important, website speed is more important than ever. You should conduct a quarterly audit of your site’s page speed. Improving page speed will boost older content. As more people access the internet on mobile devices, page speed optimization will become a must for every website. Aside from SEO, page speed optimization is an important factor in determining whether or not your content is evergreen.

Voice search is also a major SEO trend. More people use voice-activated assistants to search for information on the internet. You should optimize your content for voice search and consider long-tail keywords. While this might seem like a small detail, it’s already a huge trend. A new Schema property called “speakable” has been created by Google and will identify content on a webpage that’s best suited for audio playback.

Video is another SEO trend to watch out for in 2022. Not only will videos increase your content’s visibility, but they can also improve your rankings. Video can be embedded on your website’s homepage or added to your YouTube channel for a boost in SEO. If you’re not comfortable with videos, you can add text to your content, but it may be better to embed a video on a landing page or a YouTube channel. A video can also be shared via social media, which can also be a powerful tool.

Julie Gallaher

Sacramento is my town! During my 25 year+ career in marketing & advertising, I've worked with over a thousand local Sacramento businesses. I'm happy to share my favorites with you.